高級商務(wù)英語口語對話練習(xí)參考

　　口語是一個漢語詞匯，指口頭言語；泛指言論或議論。下面是小編幫大家整理的高級商務(wù)英語口語對話練習(xí)參考，僅供參考，希望能夠幫助到大家。

　　練習(xí)參考1：

　　Advertising

　　1.Media

　　The types of media:TV and radio commercial,newspapers and magazine,poster and bill board,direct mail,the Internet,etc.

　　Advantages and disadvantages of the major types.

　　TV:high attention,combination of sight,sound and motion; high cost and less audience selectivity.

　　Newspaper:flexibility,good local market coverage,broad acceptance; short life,poor reproduction quality.

　　Magazine:high geographic and demographic selectivity,credibility,long life,good pass-along readership; having rivals in the same magazine.

　　Direct mail:audience selectivity,flexibility,no ad competition within the same medium; relatively high cost,junk mail image.

　　Internet:high reach of international audience,similar effect as TV commercial,interactive; the users of Internet are limited,compared with TV.

　　Consider your target audience and your budget to make a wise decision.

　　2.Agency

　　Select a suitable agency

　　A.Consider the reputation and past performances of the agency.Agencies provide the client with the services of highly skilled individuals who are specialists in their chosen field.

　　B.Same compensation philosophies.Different compensation systems may result in disagreement.

　　C.Stability in agency’s policies.Mergers and acquisitions may lead to policy changes.This will have negative effect on the performance of the agency.

　　Ensure that agencies maintain a high level of effectiveness.

　　A.Regular reviews:financial and qualitative assessments.

　　B.Financial audit:It is designed to verify costs and expenses,salaries for the employees,and payments to the media and outside suppliers.

　　C.Give detailed instructions or certain trainings to the agencies about how to represent a company.

　　D.Make full disclosure of any potential and existing conflict of interest.One agency cannot run two accounts which are indirect competition with each other.In some cases,even indirect competition will not be tolerated.

　　3.Trade fair and exhibition

　　Types of exhibition.What are exhibited? Whether it is related to your field? Whether you can find potential customers,suppliers,or partners?

　　Scale of exhibition.How many participants are listed? Whether it is local or national or international?

　　Publicity of exhibition.How far is the organizer willing to increase public awareness? Whether they are able to attract public attention and the leading companies of the field?

　　Cost of admission.Some of the exhibitions are relatively high,because they wish to attract only the professionals of their own field.Some are admission free,because their target market is the entire population.

　　Other points:Location,transportation,accommodation and time.

　　Ex:The importance of selecting appropriate members of staff to attend exhibitions.

　　The exhibition is a stage for a company to exhibit its product,capacity and credibility.

　　The members need to know every aspect of the product and the company,and what the company wants in the exhibition.

　　They should have eloquence to promote the product and the flexibility to adapt to the changes.

　　Because they represent the image of the company,they should also have a good physical appearance.

　　練習(xí)參考2：

　　Health and Safety.

　　Ex:The importance of a safe working environment for maintaining staff morale.

　　How to develop a responsible attitude among staff to the health and safety requirement of a company.

　　The importance to a company of having a health and safety policy.

　　It is an essential part of laws concerning the workplace.Health and safety regulation must be followed by employers and employees to prevent accidents and protect the health of people at work.In the UK,there regulations are based on the Health and Safety at Work Act of 1974 and an important part of an employee’s contract of employment.

　　The health and safety policy not only is required by law,but also benefits the company.With the health and safety policy,staff may think the company cares for them.They will devote themselves harder to the works.In other words,it helps to maintain staff morale.This will result in raising productivity and improving service quality.If,unfortunately,accidents happened,employees,as well as the company would suffer a lot.

　　First,the company should make sure that the contract of employment contains the health and safety article.This can avoid dispute if accident happens.Second,the company should offer training courses which aim at making employees aware of the potential dangers at workplace.Third,set health and safety regulations and ensure that employees comply with all operation procedures that apply to their jobs.

　　Foreign Investment:The importance of foreign investment for a company.

　　There are two kinds of foreign investment.One is called FDI,the foreign direct investment which means set up branches or build factories in a foreign country.The other is foreign indirect investment.It means buying securities,such as shares and bond in the oversea market.

　　Both of the two ways are important when a company wants to expand internationally.It benefits a company in three ways.

　　First,it helps the company to seek low-price resources such as workforce.This will reduce the cost and improve the profit.

　　Second,it offers a way for the company to contact with the foreign advanced technologies.If a company set up branches in a high-tech country and cooperate with the natives,it will learn their up-to-date technologies.

　　Third,foreign investment can spread risk.

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