國(guó)際知名商務(wù)品牌
Amazon.com is one of the biggest success stories of the Internet. It was started by Jeff Bezos from a garage in Seattle, Washington in 1995 and is now the largest online retailer in the world. Bezos was Time magazine’s Person of the Year in 1999 for popularizing online shopping. His company originally sold only books but has diversified into selling music, video games, toys, electronics and other popular ranges of goods.Amazon has cleverly marketed itself worldwide by establishing separate websites in different countries. In 2007 Amazon launched its Kindle e-book reader, which now enjoys a huge share of that market. A year later it teamed up with toy and electronics makers to sell goods with minimal packaging to help the environment. It remains an innovative leader in the area of online commerce.
亞馬遜是互聯(lián)網(wǎng)時(shí)代最成功的企業(yè)之一。亞馬遜是由杰夫·貝佐斯在1995年所創(chuàng)立的，起初的成立地點(diǎn)是位于西雅圖的停車庫(kù)，現(xiàn)如今，它是世界上最大的網(wǎng)絡(luò)零售商。由于貝佐斯對(duì)宣傳網(wǎng)上購(gòu)物所作出的貢獻(xiàn)，1999年，他成為了時(shí)代雜志的年度人物。起初，他的公司只銷售圖書(shū)，之后又開(kāi)始銷售音樂(lè)、電腦游戲、玩具、電子產(chǎn)品以及其他流行商品。通過(guò)在其他國(guó)家建立網(wǎng)站，亞馬遜的名聲遠(yuǎn)播海外。2007年，亞馬遜推出了自己的電子閱讀器“kindle”，現(xiàn)在，并在市場(chǎng)上占據(jù)一席之地。一年之后，它又與玩具和電子產(chǎn)品制造商合作來(lái)銷售商品，這些商品幾乎做到了零包裝，這也促進(jìn)了環(huán)保的發(fā)展。在網(wǎng)上商業(yè)領(lǐng)域，亞馬遜的獨(dú)創(chuàng)力獨(dú)領(lǐng)風(fēng)騷。
Adidas is one of the world’s top sporting brands. It is based in Germany and includes other brands like Reebok in its group. The three parallel bars that form its logo is known worldwide. The company bought these “Three Stripes” from a Finnish sports company in the 1950s. Adidas has provided quality sporting goodsfor decades. They create a very strong brand loyalty among consumers. Many people wear Adidas clothes and shoes as a fashion statement. The company also manufactures other products such as bags, glasses and watches. Adidas is heavily into sponsoring sports stars and teams. It is involved in sponsorship deals with thetop soccer, rugby and cricket teams all over the world. Its current marketing slogan perhaps sums up the company’s success -“Impossible is Nothing”.
阿迪達(dá)斯是世界頂級(jí)體育運(yùn)動(dòng)品牌。其總部設(shè)在德國(guó)，旗下還有包括銳步在內(nèi)的其他品牌。三條橫杠的`商標(biāo)風(fēng)靡全球。20世紀(jì)50年代，該公司從一家荷蘭公司手中買(mǎi)下了“三條紋”。數(shù)十年來(lái)，阿迪達(dá)斯一直制作高質(zhì)量的體育產(chǎn)品。并擁有許多忠實(shí)于次品牌的顧客。許多人把穿著其品牌的衣服和鞋看成是一種時(shí)尚宣言。公司還生產(chǎn)許多其他產(chǎn)品，例如背包、眼睛和手表。阿斯達(dá)斯還聘請(qǐng)了許多體育明星和團(tuán)隊(duì)代言。包括與全世界的頂級(jí)球星、橄欖球和板球團(tuán)隊(duì)合作。近日，阿斯達(dá)斯的標(biāo)語(yǔ)或許能夠總結(jié)其公司成功的秘訣--即“沒(méi)有不可能”。
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