商務(wù)交談外企介紹
Harley-Davidson is an American motorbike maker that has established a cult following for its machines. It was founded by William S. Harley and his childhood friend Arthur Davidson in 1901. They spent several years trying to make a motorbike that would sell. They started production in 1907 in their factory in Milwaukee, which is still the company headquarters today. The company has survived despite America’s Great Depression and competition from Japanese companies that finished off most of the world’s other motorcycle makers. Harley produces big bikes (over 750cc) designed for cruising. They have a distinctive Harley rumbling noise. The company has a very loyal following, which it develops through HOG – the Harley Owners Group. The company’s 2009 revenue was over $4 billion. Almost 5% of this was from the licensing of its logo.
哈雷戴維森是美國(guó)摩托車(chē)制造商，人們對(duì)這一品牌情有獨(dú)鐘。1901年，威廉·哈雷和他兒時(shí)的玩伴亞瑟·戴維森創(chuàng)建了該品牌。他們對(duì)銷(xiāo)售摩托車(chē)潛心研究了許多年的時(shí)間。1907年，他們開(kāi)始在密爾沃基的自家工廠生產(chǎn)摩托車(chē)，如今這里仍然是該品牌的總部基地。歷經(jīng)美國(guó)大蕭條以及日本著名企業(yè)的競(jìng)爭(zhēng)，哈雷戴維森得以存活。哈雷生產(chǎn)的是排量超過(guò)7500cc的大型摩托車(chē)。該企業(yè)摩托車(chē)有其特有的轟隆聲。哈雷有許多忠實(shí)的.追隨者，這是通過(guò)哈雷車(chē)友會(huì)而逐漸產(chǎn)生的。該企業(yè)2009年的營(yíng)業(yè)額超過(guò)了40億美金。其中有將近5%都是通過(guò)品牌授權(quán)獲得的。
Heineken is one of the world’s most popular brands of beer. It was established in 1873 in Amsterdam by Gerard Adriaan Heineken. He saw a market to introduce a ‘beer culture’ in Amsterdam’s cafes. Today, Heineken is brewed by 40 breweries in 39 countries around the world. It’s website says: “Heineken has been able to remain one of the world’s leading consumer and corporate brands for more than 130 years. It confronts directly the challenges in many of our markets to deliver organic profit growth, but also focuses on building the long-term future of our brands and business.” Heineken is one of the world’s leading brewers in terms of sales volume and profitability. Its principal brands are Heineken and Amstel, but it also ownsmore than 200 international brands, including Foster’s, Strongbow cider, Kingfisher, Tiger, and NewcastleBrown Ale.
喜力啤酒是全球知名的啤酒品牌。1863年，杰拉德·阿德里安·海尼根在阿姆斯特丹創(chuàng)立了該品牌。他想出了將啤酒文化引入阿姆斯特丹咖啡館的想法。如今，喜力在全球39個(gè)國(guó)家建立了40家釀酒廠。其官網(wǎng)稱(chēng)：“喜力有能力成為全球知名啤酒品牌之一，該品牌已經(jīng)有130多年的歷史。但是，該品牌與許多市場(chǎng)上宣傳的有機(jī)增長(zhǎng)背道而馳，但是它仍然致力于建立品牌的未來(lái)。”就銷(xiāo)售量和利潤(rùn)率來(lái)說(shuō)，喜力是全球頂級(jí)啤酒制造商之一。其最主要的品牌是喜力和阿姆斯特爾河，但是它還擁有全球200多個(gè)品牌，包括Foster’s、力寶果酒、翠豐、老虎以及紐卡斯?fàn)栕仄 ?/p>
The H. J. Heinz Company, commonly known as Heinz, is an American-based food company. Its website says: “Throughout the world, Heinz is synonymous with ketchup. We sell 650 million bottles of Heinz ketchup every year and approximately two single-serve packets of ketchup for every man, woman and child on the planet.”The company is also known for its baked beans and soups and the "57 Varieties" slogan. The company was founded in Pittsburgh in 1869 by Henry John Heinz. His business ideals are still important to the company today. Its website states: “Heinz conducts business in an ethical manner, guided by the enduring principles of our founder and an unwavering commitment to integrity.” Everyone knows the slogans, “Beanz Meanz Heinz” and “If It Isn’t Heinz, It Isn’t Ketchup.”
H·J·亨氏公司，人們通常也把它稱(chēng)作亨氏，亨氏是美國(guó)食品公司。其官網(wǎng)稱(chēng)：“在全球，亨氏是番茄沙司的代名詞。每年，我們會(huì)銷(xiāo)售6億5000萬(wàn)瓶沙司，這就意味著全球每人會(huì)擁有2瓶番茄沙司。該公司最有名的還有焗豆、湯以及著名的銷(xiāo)售廣告-“57變”。1869年，H. J. 亨氏在夏普斯堡建立了該企業(yè)。他的商業(yè)理念對(duì)該公司的發(fā)展依然非常重要。其官網(wǎng)稱(chēng)：“亨氏遵循道德價(jià)值，堅(jiān)持創(chuàng)始人的商業(yè)原則，并不斷致力于道德、誠(chéng)實(shí)的發(fā)展。”每個(gè)人都熟知這一廣告語(yǔ)：“燉豆只有亨氏”、不亨氏，不番茄。”
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