商務(wù)國(guó)際品牌簡(jiǎn)介
The Tata Group is the largest corporation in India. It has a diverse range of business interests, including cars, steel, information technology, energy, tea and hotels. It was founded in 1868 by Jamsetji Nusserwanji Tata, who set up a company in Mumbai to trade in cotton. The company opened the Taj Mahal Hotel in Mumbai in 1903 and then it invested in steel and power. Today, Tata is showing the power of Indian companies in the global marketplace. It has purchased luxury brand cars, like Jaguar and Land Rover, and foreign-owned steel makers. In 2008, it showcased the world’s cheapest car, the Tata Nano. The website says it is a value-driven company: “Our practice of returning to society what we earn evokes trust among consumers, employees, shareholders and the community.” Tata employs close to 400,000 people worldwide.
塔塔集團(tuán)是印度最大的集團(tuán)公司。塔塔的商業(yè)運(yùn)行涉及許多領(lǐng)域，包括汽車(chē)、鋼鐵、信息技術(shù)、能源、茶葉以及飯店。1868年，賈姆謝特吉·塔塔開(kāi)創(chuàng)了塔塔，起初他在孟買(mǎi)建立公司，做紡織業(yè)生意。1903年，該公司在孟買(mǎi)建立了泰姬瑪哈酒店，之后投資鋼鐵和能源業(yè)。如今，塔塔在全球市場(chǎng)展現(xiàn)著印度公司的實(shí)力。該集團(tuán)購(gòu)買(mǎi)了像捷豹和路虎這樣的奢侈品牌。以及外國(guó)制鋼廠。2008年，集團(tuán)發(fā)布了全球最廉價(jià)汽車(chē)，塔塔納努。其官網(wǎng)稱(chēng)我們是一家以?xún)r(jià)值為主導(dǎo)的公司：“我們回歸社會(huì)的.行動(dòng)奪得了顧客、員工、股東以及社區(qū)的信任。”塔塔在全球的員工總數(shù)接近40萬(wàn)人。
Subway is the world’s most successful sandwich restaurant franchise. It was started in 1965 by Fred DeLuca who wanted to make extra cash selling sandwiches to finance his dream of becoming a doctor. They started franchising the Subway name and the company achieved quite remarkable growth. Today, it has almost 35,000 restaurants in 92 countries. It is the world’s second-largest restaurant chain. The principles of DeLuca in 1965 are the same today and a reason for its continued success. DeLuca believed in the “importance of serving a well-made, high quality product, providing excellent customer service, keeping operating costs low and finding great locations”. Several design and operating features are common to most stores – one is a map of the New York Subway, and another is employees called “Subway Sandwich Artists”.
賽百味是全球最為成功的三明治連鎖店。1965年，弗累德·德盧卡為了實(shí)現(xiàn)他當(dāng)醫(yī)生的理想，通過(guò)售賣(mài)三明治來(lái)賺取資金。他們開(kāi)始對(duì)賽百味進(jìn)行連鎖，公司取得了不俗的成績(jī)。如今，賽百味遍及92個(gè)國(guó)家，3萬(wàn)5000家連鎖店。它也是全球第二大餐廳連鎖店。德盧卡在1965年所制定的公司準(zhǔn)則未曾改變，這也是公司不斷成功的原因。德盧卡相信為顧客提供優(yōu)質(zhì)產(chǎn)品，滿(mǎn)意的服務(wù)，降低運(yùn)營(yíng)成本，找尋最佳店面位置是非常重要的。許多設(shè)計(jì)和運(yùn)營(yíng)都與賽百味有共同之處，其中之一是紐約地鐵線(xiàn)路圖，另外一個(gè)就是一位名叫“地鐵三明治藝術(shù)家”的員工。
Starbucks is an international coffee and coffeehouse chain. It is the world’s best-known brand of coffee shop and has almost 20,000 stores in around 50 countries, employing close to 150,000 people. It was formed in Seattle, Washington in 1971 by English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker. Its website says little has changed since then: “Every day, we go to work hoping to do two things: share great coffee with our friends and help make the world a little better. It was true when the first Starbucks opened in 1971, and it’s just as true today.” Starbucks is famous for its range of coffees and pastries, its comfortable and well-furnished shops and its free-trade coffee. Trained Starbucks staff are called Coffee Masters, while staff in training are known as baristas.
星巴克是一家國(guó)際連鎖咖啡公司。它也是全球最知名的咖啡品牌，遍布全球大約50個(gè)國(guó)家，連鎖店將近2萬(wàn)家，員工總數(shù)接近15萬(wàn)人。1971年，英語(yǔ)老師杰里·巴登、歷史老師澤夫·西格爾以及作家戈登·博格一同在華盛頓西雅圖創(chuàng)建了星巴克。其官網(wǎng)稱(chēng)我們未曾改變：“每天上班都希望完成兩件事：與朋友們分享美味咖啡，讓這個(gè)世界變得更加美好。1971年第一家星巴克開(kāi)業(yè)時(shí)我們就是這么想的，如今依然如此。”咖啡和甜點(diǎn)的種類(lèi)繁多，舒適漂亮的店面環(huán)境也是星巴克名聲遠(yuǎn)播的原因。訓(xùn)練有素的星巴克員工被叫作咖啡大師，正在接受訓(xùn)練的員工叫作咖啡師。
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